The minimalist approach of the Teabox design matches the rest of the packaging and this carries over to the website, also – being an ecommerce tea business it was important that the physical and digital branding blend with one another to create a smooth continuity. A perfectly recognisable, distinctive monogram is formed from the letters T & B. There is no risk of forgetting what this company makes, and it certainly makes the brand easier to remember and stick in the mind. The oriental dragons live in the water and symbolize the supreme spiritual power: the earthly and celestial power, the knowledge and the strength, and therefore they are benevolent, providing health and good luck.“. The dragon is the most ancient insignia that is known. The story itself is told via the text and the beautifully detailed illustrations. The Long Tea range, from Next Food, package design is based around the telling of its very own story – like many creative and captivating packaging designs. Qin Sheng Breeze is a tea with an exquisite tea with a design to match. A slightly raised texture lends a very tactile quality to the design, almost feeling as the holder can feel the history and depth of the contents and the ground that it came from. As well being deeply symbolic, the background also perfectly presents the rest of the unique design, representing the strong work ethic of the original master. The deep black of the background highlights the black the longan coal traditionally used to bake the tea. Reminiscent of premium quality perfumes rather than tea (most definitely not a negative considering how aromatic tea can be), the packaging very much conveys the feeling of superior quality and it can hardly be denied that this design has a shelf presence to be envied. The contrasting colours bring out the soft lines against the stark backgrounds perfectly. Taiwan based branding and design studio, Victor Design created this beautiful packaging design for Alishan Tea with local culture and art stylings very firmly in mind. The packaging R/West designed literally tells the story of Paromi’s global search for the perfect ingredients. Although the products they offer are unique as well as premium, the brand itself lacked that all important ‘shelf presence’ – which is kind of important if you actually want consumers to notice your product. The R/West design company was approached by the Paromi Artisan Tea Company in their quest for a total brand overhaul. At the same time, the Japanese influence is still clear to see, bringing everything together and making the design as a whole little works of art in their own right. Heavily reminiscent of the Italian and Japanese countryside, the chosen colours and textures of the design really bring the design to life. The hand painted artworks that feature on the packaging labels are watercolour studies of textures and colours found in nature and build upon the heritage and life of the founder. Michele Alise was hired by the the Japanese-Italian founder of Sazio (Italian for ‘sated’) to design the packaging for Sazio’s line of speciality teas. This is not to say they are dull, however, as each design is uniquely attractive. Numbered according to flavour, for easy identification, the tea packaging design ideas for each blend are straight to the point and minimalistic.
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The reusable tins that the teas come in are as elegantly understated as the teas themselves. Milk Tea, specifically the types from Just T, come in two varieties – a ‘regular’ black leaf tea prepared with milk in a Cafe Latte style (very creamy, little foamy on the top) and a variety that is blended with aromatic ingredients like pepper, cardamom and cloves. A collection of 12 teas have been released in reusable tins, colourfully designed by Anne Lehmann, the leaf-shape inspired designs serve to highlight the contents and the individual blends of the loose leaf teas.
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Probably better known for their range of minimal home furnishings, Normann Copenhagen (in Denmark, funnily enough) have taken the unusual step, for a home furnishings company, into consumable design. So, in no particular order, here we go: Normann Copenhagen Here, we would like to bring to your attention 12 of the best tea packaging designs that we have come across. There are brands though that are equally deserving of at least being given the taste test and some of the packaging designs are far from ordinary and ‘just another’ tea option. Like many well known household products, tea brands are instantly recognisable – as it should be, really, considering the amount of time and money spent on branding. Packaging design can be a tricky beast at the best of times and tea packaging is no different, even if the product itself can define an entire nation.